Luminate (company)

Luminate Data, LLC
Industry	Music and Entertainment data
Founded	1991
Founders	Mike Fine; Mike Shalett; ;
Headquarters	Los Angeles, California
Key people	Rob Jonas (Chief Executive Officer)
Owner	Eldridge Industries and Penske Media Corporation
Website	luminatedata.com

Luminate Data, LLC (formerly MRC Data and P-MRC Data) is a provider of music and entertainment data. Established as a joint-venture in 2020, it brought together Nielsen Music, Alpha Data (formerly BuzzAngle Music) and Variety Business Intelligence (formerly TVtracker).

In December 2019, Eldridge Industries' Valence Media, then parent company of Billboard, acquired Nielsen's music data business, reuniting it with Billboard for the first time since its spin-off to E5 Global Media from Nielsen Business Media.^[1] It was renamed MRC Data in 2020 after Eldridge Industries merged Valence with the film and television studio MRC. and was then brought under its PMRC joint venture with Penske Media Corporation as P-MRC Data. It was renamed once more to Luminate Data in March 2022.^[2]^[3] In August 2022, the MRC merger was unwound, with Eldridge Industries taking sole ownership of its stake in PMRC.^[4]

^ Steele, Anne (December 18, 2019). "Billboard Parent Buys Nielsen Music". Wall Street Journal. ISSN 0099-9660. Retrieved July 22, 2020.
^ Spangler, Todd (March 16, 2022). "Luminate Is the New Name of P-MRC Data, Source of Music and Entertainment Industry Data". Variety. Retrieved May 6, 2022.
^ Goldsmith, Jill (July 22, 2020). "THR Parent Valence Media Rebrands As MRC". Deadline. Retrieved July 22, 2020.
^ Earl, William (August 5, 2022). "MRC Chiefs Modi Wiczyk and Asif Satchu Part Ways With Eldridge, PMRC Joint Venture". Variety. Retrieved August 5, 2022.

[1] Steele, Anne (December 18, 2019). "Billboard Parent Buys Nielsen Music". Wall Street Journal. ISSN 0099-9660. Retrieved July 22, 2020.

[2] Spangler, Todd (March 16, 2022). "Luminate Is the New Name of P-MRC Data, Source of Music and Entertainment Industry Data". Variety. Retrieved May 6, 2022.

[3] Goldsmith, Jill (July 22, 2020). "THR Parent Valence Media Rebrands As MRC". Deadline. Retrieved July 22, 2020.

[4] Earl, William (August 5, 2022). "MRC Chiefs Modi Wiczyk and Asif Satchu Part Ways With Eldridge, PMRC Joint Venture". Variety. Retrieved August 5, 2022.

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